The Ideal Velveteen - Vintage Australian Advertising Poster
"The Nearest Approach to Silk Velvet"The artwork for the original colour lithograph was created by Richard Wendel, printed by Troedel & Co. lithographers in Melbourne, for D. & W. Murray Limited during the late 1800’s. The illustration depicts two entwined young Greek Goddesses dancing as if on air. The Poster advertises “The Ideal Velveteen – Eclipses All Others”
Velveteen is a style of cloth made to imitate velvet. Typically cotton, the term is sometimes applied to a mixture of silk and cotton. Some velveteens have a rib of velvet pile alternating with a plain depression. This fabric has a pile that is short, usually never more than 3 mm deep and is closely set. It has a firm hand and a slightly sloping pile. Compared to true velvet, velveteen has greater body, does not drape as well and has less lustre.
D. & W. Murray was a drapers shop in Adelaide founded by brothers David Murray and William Mackintosh Murray, and became the wholesale draper D. & W. Murray Limited. The company was formed in 1897 with a paid-up capital of £500,000 and by 1913 the company had warehouses in Adelaide, London, Melbourne, Brisbane, Townsville, Perth, Hobart, Launceston and Sydney.
- The "The Ideal Velveteen" Poster is a reproduction of a Vintage Australian Advertising Poster.
- This poster is digitally printed on high quality paper with vivid colour and exceptional detail.
- We use Australia Post and your print will be delivered in a postage tube for extra protection.
- Our online images are electronically watermarked, the actual purchased prints are not.
- Available Poster sizes: A4 [210 × 297mm], A3 [297 × 420mm], A2 [420 × 594mm], A1 [594 × 841mm] and A0 [841 × 1189mm]
- Click here to for the Print Size Guide for details.
Vintage Australian Advertising Poster - The Ideal Velveteen
- Designer: Advertising - Vintage
- Product Code: VAP-AU-114_The-Ideal-Velveteen-Eclipses-All-Others
- Availability: In Stock