Birra Metzger Torino - Vintage French Advertising Poster

Birra Metzger - Torino by Leonetto Cappiello

A wonderful advertising poster created by Leonetto Cappiello, Published in 1912 by Etablissements Vercasson (Paris), for Birra Metzger - Torino.

It was in Borgo Dora that Karl Metzger from the Alsace region of France brought his original recipe to Italy in 1848 and established his first brewery with help from partners. He became the sole owner of the company in 1862 and moved the business to Via San Donato in a complex that still exists today. The building is classified, and is considered an industrial monument and having ceased production, it has become the venue for cultural initiatives.

Leonetto Cappiello was one of history’s finest Poster Artists. He succeeded lithographers Toulouse-Lautrec (1864-1901), Jules Cheret (1836-1932) and Alphonse Mucha (1860-1939) as a prominent advertising poster designer. While in Paris, Cappiello completed a number of poster designs for Italian publishers and global brand companies like Campari. Cappiello is to this day considered the father of modern advertising and was one of the most successful poster designers of the 20th century. He created more than 500 poster lithographs and influenced a new generation of graphic designers

Details:

  • The "Birra Metzger Torino" Poster is a reproduction of a Vintage Italian Advertising Poster.
  • This poster is digitally printed on high quality paper with vivid colour and exceptional detail.
  • We use Australia Post and your print will be delivered in a postage tube for extra protection.
  • Our online images are electronically watermarked, the actual purchased prints are not.

Dimensions:

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Birra Metzger Torino - Vintage French Advertising Poster

  • Designer: Advertising - Vintage
  • Product Code: VIAP-126_Biere-du-Fort-Carre_[Cappiello]
  • Availability: In Stock
  • $15.50


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Tags: Vintage Advertising, Cappiello